Dato started off by printing one T-shirt with the name Dato on the front, and it grew into original designs produced by a number of talented artists. Dato focused on the artwork, instead of just having their company name plastered all over clothing. This company has a passion for music, skateboarding, snowboarding, and other alternative lifestyles that make up their vision and style.
Dato's mindset remains the same as times chage – "to have fun and to stay mentally young." They set there goals to bring you something original rather than something mainstream and corporate. To stay in line with this philosophy they try to limit their designs and color combinations. This keeps Dato Clothing's product fresh so the clothing line does not become stale. Right now NewEnglandSkate is hookin up with Dato Skateboards/Clothing to bring you a Fly new style!