Dato started off by printing one T-shirt with the name Dato on the front, and it grew into original designs produced by a number of talented artists. Dato focused on the artwork, instead of just having their company name plastered all over clothing. This company has a passion for music, skateboarding, snowboarding, and other alternative lifestyles that make up their vision and style.
Dato's mindset remains the same as times chage – "to have fun and to stay mentally young." They set there goals to bring you something original rather than something mainstream and corporate. To stay in line with this philosophy they try to limit their designs and color combinations. This keeps Dato Clothing's product fresh so the clothing line does not become stale. Right now NewEnglandSkate is hookin up with Dato Skateboards/Clothing to bring you a Fly new style!
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I am working on the Less Hate, More Skate campaign to show the non-skating community the merits of skateboarding for today's youth. I would love the opportunity to have your readers sign our petition or, if they live in SoCal, come out to our event this weekend. Please feel free to contact me with any further questions. Thank you!
Check out the petition at www.youthnoise.com/skate
Press Release below:
Less Hate, More Skate: Skateboarding as Community-Building
YouthNoise and Community Partners Rally Together for the Less Hate, More Skate Competition on May 22, 2010
LOS ANGELES: This spring, YouthNoise is partnering with the Skate Park Association to host the ultimate skate competition for all ages at the Salvation Army in South Los Angeles. The Less Hate, More Skate event will combine skateboarding with social justice to repeal the No Skate laws in SoCal. Participants will enjoy snacks, a live DJ, skate contests, prizes and art, and will take action by painting a banner and signing a petition to decriminalize skateboarding in many public spaces. The Salvation Army will also be showcasing their full programming for youth of all ages and will be selling memberships for teens at half-price for the day of the event ($7.50 for six months)! The Less Hate, More Skate event will bring youth activists, adult allies and community groups together to break down stereotypes about skateboarders and to advocate for skateboarding as a fun and healthy activity.
Less Hate, More Skate is a YouthNoise campaign that seeks to raise awareness and prompt community action to address laws targeting skaters in Southern California. YouthNoise believes that skateboarding gives youth an opportunity to build skills, socialize, spend time outdoors, and utilize an alternative form of affordable transportation. Anti-skateboarding laws make it difficult for boarders living in the heart of the city to practice their skills. "When we say skateboarding is a creative expression and healthy activity that keeps people away from deviant activities in the big urban jungle, the state and subsequent counties all over LA say (in legally binding terms) that it's a menace to society," says Oakley Anderson-Moore, a local Play City blogger and skateboarding advocate.
"By making skateboarding illegal in many public spaces, Los Angeles not only promotes a culture of distrust of skateboarders, but also discourages youth from becoming involved in a productive and healthy pursuit," says Anne-Marie Herwig, campaign organizer for Less Hate, More Skate. Chris Gutierrez from Venice, California, agrees, "Before, I was into hanging out in the streets with my homies, doing dumb stuff. Skateboarding was a way out. It is a blessing to have it in my life and changed me a lot from what I used to be."
Participants will have an opportunity to sign the Less Hate, More Skate petition, to be presented to Mayor Antonio Villaraigosa.
More information and ways to take action:
· Check out the campaign on YouthNoise Play City
· Read blog posts about Less Hate, More Skate, watch the videos and be a part of the movement.
· Sign the petition to repeal the No Skate laws.
· Go to the Less Hate, More Skate event on May 22, at
Salvation Army
7651 S Central Ave
Los Angeles, CA 90001
www.youthnoise.com/playcity/event/view/id/72
For more information, contact
Marie Mazwi
--
Regional Coordinator
YouthNoise
[email] annemarie@youthnoise.com
[web] www.youthnoise.com/playcity
[cell] 612.850.2810
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